Describe the main features of the measure/initiative:
Launch of Tidal Partnership in August 2018, MTN launched a partnership with Tidal to enable Uganda consumers to stream Tidal Music content on their phones; paying for the service using MTN Mobile Money. MTN bundled the Tidal subscription with data thus making the experience affordable for most people as they don’t have to purchase data separately. As part of the partnership, the objective is to drive digitization of artists music allowing through tidal so that Uganda artists can benefit from: global content distribution reach, force artists to create quality content for global consumption and increase the shelf life of their music and extended revenue generation periods.
What are the results achieved so far through the implementation of the measure/initiative?:
Today there are over 300 Uganda artists signed up on Tidal Including upcoming artists.