Describe the main features of the policy/measure:
The purpose of Moshito’s music conference and exhibition (held annually in Johannesburg, South Africa) is to broaden the business intelligence of music industry professionals in Africa, strengthen business networks for participants and inform delegates, traders and the public about the multifaceted and dynamic nature of the global music industry. In addition, Moshito seeks to be the largest employer of creative workers during Moshito conference and exhibition and to add value to the City of Johannesburg.
Moshito’s scope covers the local, regional, national and international levels: The scope is local, regional and national in that Moshito is registered in South Africa, operates out of Johannesburg where it hosts the conference and exhibition and has sub events in the regional economy of Gauteng. Its reach is international as a core focus of its work is to partner with music markets on the continent and internationally. They now have 16 music markets that have signed a memorandum of agreement to share skills (administration and expertise), and create opportunities for artists and creative workers.
Website of the policy/measure, if available:
What are the results achieved so far through the implementation of the policy/measure?:
• Memorandums of agreements with major music markets throughout the globe (they have increased from 6 to 16 in a few years and constantly seeking new partnerships).
• Opportunities for members, musicians who attend the music markets each year (5 specialists and 3 bands to each of the 16 music markets).
• The reestablishment of Moshito as the premier music market on the African continent
• Supporting music festivals in South Africa: currently focused on gospel music with a festival in Ekurhuleni Municipality (in Gauteng province) in partnership with radio station Ukhozi FM. The aim of the festival is to promote the best musicians in popular contemporary gospel music culture while at the same time showcasing and placing value in aspiring and emerging talents that give a voice to the next generation of rising stars in the gospel genre in a family oriented children friendly picnic style environment.
• Attract leading music specialists and industry practitioners internationally and nationally. Over 90 international delegates and artists have attended Moshito in the last 3 years, comprising music practitioners, festival promoters, print and radio journalists / presenters, bloggers as well as the International Music Managers Forum. Moshito has, in the past three years introduced live concerts and festivals as part of growing the base for artists performance.
• In 2015 Moshito introduced a youth festival comprising of Kwela music, BubbleGum, Afro-Pop, Kwaito, Hip-Hop and other defining music genres such as traditional music and Gospel. It booked a total 62 artists.
• Over and above the concerts and festivals mentioned above, Moshito showcased a total of 25 emerging artists (Conference Day Time Showcases = 8, and Braamfontein Evening Showcases = 17). A total of 87 principal artists/groups, and engaging 136 backing musicians/vocalists, were secured and procured for Moshito 2015.
Financial resources allocated to the policy/measure in USD:
2016 = R6m ($363 060,00)
Partner(s) engaged in the implementation of the measure:
| Name of partner | Type of entity |
|---|---|
AIRCO (local producers)
| Civil Society Organization (CSO)
|
SAMRO (Composer’s collecting society)
| Civil Society Organization (CSO)
|
SAMPA (music promoters)
| Civil Society Organization (CSO)
|
Regional musicians
| Civil Society Organization (CSO)
|
Has the implementation of the policy/measure been evaluated?:
NO