Measures in the field of media
The Ministry of Culture in accordance with the media laws and European standards (EU recommendations) on the financial support to media, in the context of achieving media pluralism and media diversity, co-financed according to the established multiannual practice, through a public call, programme contents in the media of public interest, in the last three years (2009-2011) co-financing included programmes and projects in printed and electronic media dedicated to topics o public interest such as: “Roma Decade 2005-2015“, Integration of Persons with Disabilities, Fight Against Human Trafficking, Media and the Rights of Children and similar. Within these public call topics, the most represented one was “Roma Decade 2005-2015“, since the Ministry of Culture is in charge of its media presentation with regard to promotion of the policy and programmes contributing to social integration of RAE population in Montenegro.
In the period 2009-2011, through three annual public calls, the total of 64 projects were co-financed and they were realized by printed media (16), local public radio broadcasting services (8), commercial broadcasters (29), physical persons (7) and four media associations in the field of media publishing activity. These projects were presented through numerous articles in printed media, series in electronic media, media publicity, and they were intended to various target groups from children, parents, to scientific, expert public, media representatives and broader public.
Such a method of support to thematic programmes and projects in the media contributes to realization of the right to freedom of expression and informing as well as to development and promotion of media pluralism and media diversity.
Results of the support to media programmes/projects reflect in promotion of both the quality and the quantity of programme contents.
One of the significant results is also involvement of the civil sector – in the structure of the founders of media whose projects were co-financed nongovernmental associations comprise 23% of the total number of implementers.