The National Broadcasting Service (RUV) is a public body, whose main objective is to inform, educate and entertain. These roles are reflected in its mission to provide the public with reliable news service and culture and entertainment content of the highest quality. The National Broadcasting Service also emphasizes the Icelandic language, the history of the nation, cultural heritage and engaging in an active dialogue with the public. One of the National Broadcasting Service's main features is to produce and broadcast high quality content in the Icelandic language, thereby providing the public with access to the nation's history and cultural heritage.
The National Broadcasting Service provides the nation with national and international news several times a day every day, in radio, on television and on their web page. With a history spanning over 80 years, the services provided today span across two television channels, three radio channels as well as a web page and mobile accessibility.
The National Broadcasting Service unveiled a new strategy in 2017, intended to serve for the five following years. Some of the key points of this strategy were upgrading their services to respond to a dynamic and rapidly changing technological environment, ensuring that the Service meets the needs of modern individuals.
The National Broadcasting Service's primary goal is ensuring that its various media is accessible to individuals wherever they are located. The Service has a goal of reaching 99.8% of the population. With the Service broadcasting every day, it serves a vital role in reaching individuals around the entire country. Over 76% of the Icelandic population uses its services daily, with 95% of the population using the media services provided weekly. The National Broadcasting service is incredibly important role in the dissemination of information regarding general national and international events and news, in addition to producing and broadcasting cultural content, content for children and youth, developing accessible and modern solutions for a continuously evolving society and more.
30,096,660.81 USD was allocated to the National Broadcasting Service in 2019 (4,110 million ISK).