The policy provides a framework to facilitate the smooth transition from analogue to digital terrestrial broadcasting. The policy amongst others makes provisions for the creative sector in Policy objective 6 viz To promote local content develoment. It identifies the following Policy strategies to achieve the policy: a) Develop human resource skills necessary for the digital transition and thereafter; b) Put in place appropriate policies on the production, access, use and distribution of content in the diverse digital services environment in a bid to address copyright issues; c) Establish a body entrusted with the responsibility of promoting diverse content development by providing financial and other support to the local content development industry.
1. Diversity of media channels through which creative content is disseminated to viewers across Uganda. There are currently television stations that exclusively broadcast music or film content throughout the day.
2. The quality of broadcasts enabled by Set Top Box has been boosted including brighter, sharper and clear images and improved sound quality. This makes the local music and film broadcasts attractive and quite competitive thereby improving the local market share.
3. Improved signal strength in most areas of Uganda has expanded access to television broadcasting even to traditionally excluded regions.
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| Name of partner | Type of entity |
|---|---|
Uganda Media Council
| Public Sector
|
National Association of Broadcasters
| Private Sector
|
National Information Technology Authority Uganda
|