Cultural news programme on Cuban television

Dónde

Cuba

Cuándo

2016

Quién

Ministry of Culture, Cuban Radio and Television Institute (ICRT)

Objetivos clave de la medida:

Report on and promote important events in national culture.

Count with a space for debate on artistic and cultural themes.

Raise public awareness of new cultural expressions.

Create new publics.

Alcance de la medida:

National

Naturaleza de la medida:

institutional

Característica principal de la medida:

Daily 30-minute news programme on cultural topics. Includes spaces for interviews, opinions and artistic promotion. On the air at 6:30 p.m. and broadcast again on another channel at 8:30 p.m.

First aired on 7 April 2014. Inter-institutional synergies (public sector and civil society; the Cuban Fund of Cultural Assets (FCBC) helps with the wardrobe and other accessories; RTV Comercial designed the furniture and the equipment appearing on stage).

Resultados esperados a través de la implementación de la medida:

Greater amount of information reaching the public.

Larger TV audience.

Greater presence of the general public in cultural events and activities throughout the country.

Recursos financieros asignados para implementar la medida:

N/A

Principales conclusiones de la evaluación de la medida:

The technical team conducts monthly TV rating studies. It has been evaluated through three diploma theses presented in the School of Journalism and Social Communication

Indicadores utilizados para determinar el impacto:

TV ratings

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