Creative Europe – MEDIA sub-programme

Unión Europea
European Education and Culture Executive Agency (EACEA)
European Commission
Describe the main features of the policy/measure: 
Creative Europe is the European Union's framework programme for support to the cultural and creative sectors. The programme is structured around two independent sub-programmes for Culture (described under Goal 1.1), Media (described here), and a cross sectoral strand (described under Goal 1.1). The Programme is complementary to actions at national level in the field of culture and the audiovisual sector, reflecting the policy priorities the EU is following in the cultural and creative field. Creative Europe is open to cultural and creative organisations from EU Member States, as well as, under certain conditions, to some non-EU Member States. During the reporting period, Creative Europe included 33 participating countries, from Norway to Tunisia, from Ukraine to the Balkan region. Participation in the MEDIA programme is subject to alignment with Directive 2010/13/EU (Audiovisual Media Services Directive – AVMSD). The Creative Europe MEDIA sub-programme funds actions supporting the competitiveness of the European audiovisual industry and promoting cultural diversity
What are the results achieved so far through the implementation of the policy/measure?: 
According to the mid-term review of the Creative Europe programme 2014-2020, MEDIA has effectively supported cultural and linguistic diversity by promoting a genre called 'European cinema', by creating an appetite for diverse 'European' content and by supporting the distribution of films that would otherwise have found it more difficult to travel and be screened. Every year, MEDIA supports the distribution of over 400 films, reaching cross-border audiences of about 65 million per year. MEDIA also supports the development of about 400 new films per year, equivalent to 25% of Europe's production. The Programme has also brought together different players from different Member States, creating value for the whole European audiovisual sector. MEDIA also supports TV production, and has helped to support genres like Nordic noir. It has helped the audiovisual industry to scale up, for example through encouraging co – productions and by supporting transnational collaboration and networks as well as vibrant markets, thus building a European ecosystem. A high number of professionals from all segments of the audiovisual value have been involved in all the 14 actions that were contained in the programme 2014-2020. To give an idea, more than 16 000 professionals have been trained during 2014-2020. About 1800 professionals have attended the supported markets per year. About 1150 individual cinemas have been supported and 240 individual distributors have been supported per year.
Financial resources allocated to the policy/measure in USD: 
For the period 2020-2027, the MEDIA programme will receive about 1.61 bn $
Partner(s) engaged in the implementation of the measure: 
Name of partnerType of entity
All segments of the audiovisual value have been involved
Private Sector
1150 cinemas
Private Sector
240 distributors
Private Sector
Has the implementation of the policy/measure been evaluated?: 
If yes, what are the main conclusions/recommendations?: 
See above (“what are the results achieved so far through the implementation of the policy/measures”) For more information see
Objetivo(s) de la Convención 2005 de la UNESCO
Dominios culturales
Cine / Artes audiovisuales