Creation of e-commerce payment gateways for cultural activities, goods and services in institutions linked to the Ministry of Culture
Digital promotion and marketing of the sector’s cultural offer.
Facilitate online shopping of cultural goods and services for Cuban and foreign buyers.
Increase in the marketing of cultural activities, goods and services.
Greater outreach and visibility on a global scale of cultural activities, goods and services.
Digitally promotes and markets the sector’s cultural offer.
Facilitates online shopping of cultural goods and services for Cuban and foreign buyers.
Increase in visits to the pages being marketed
Growth of purchases made.
Inclusion of the national public in the purchases.
N/A
Online shopping of cultural goods and services, both for Cuban and foreign buyers, was facilitated. There was an increase in the outreach and visibility of cultural activities, goods and services on a global scale.