To raise the awareness of festival visitors of the 2030 Agenda and Europe's leading role in promoting and realising the SDGs in a simple, engaging and fun way by participating in the festival in the summer of 2019;
To create a compelling story that showcases what "development cooperation" really means, why it is important and what every individual can do to "own" it, told through a variety of engaging and interactive channels (creativity).
The Ministry of Foreign Affairs has chosen MetalDays to promote the sustainable development goals because it is one of the environment-friendly festival pioneers, with education and green innovations in the field of music festival organisation, sustainability, ecology, and transformation. Since the year 2008, its ecology and sustainability initiatives have become a strong focus and projects in this matter are following one after another, creating one of the cleanest, ecologically and sustainably advanced music festivals in the world. It has a 5-year plan to create a greener and cleaner MetalDays festival: Green Metal(Days). In 2019 it had 10,000 visitors, around 80% foreigners, mostly Europeans.
Our specific and measurable goal was for visitors to the music festival to remember at least one fact about development and/or SDG in relation to collective European action in this field.
Core funding through the European Commission, the engagement of the Ministry of Foreign Affairs and the Government Office for Development and European Cohesion Policy (staff and travel costs USD 6,630)
| Name of partner | Type of entity |
|---|---|
The European Commission, the Government Office for Development and European Cohesion Policy RS
| Public Sector
|
The European development communication network acclaimed interactive #2030isnow installation attracted an estimated 60,000 visitors at 19 festivals and events across 14 countries in 2019, with millions more reached on social media; in Slovenia it attracted around 1,000 visitors to Metaldays. The #2030isnow campaign was a big success as a public awareness campaign
The primary target audience remains 18-35-year-old European festivalgoers; young citizens who are most likely concerned about the environment and climate change, but who are not necessarily aware of the broader challenges of development cooperation, the SDGs, or the leading role played by Europe in supporting the 2030 Agenda around the world.
The wall design is planned to be updated with the lessons learned from 2019 (for example, due to the wish for more than a one-time installation, the wall will be available: 1. at the festival and 2. a DIY kit model for small events) and with an enhanced emphasis on the "green" credentials of the 2030 Agenda (live green wall elements with plants and branches will be introduced in order to emphasise the 'green', sustainable focus of the EU).